Hey, I’m Lital Kaizer - graphic designer, UX/UI nerd, and words-are-my-superpower kinda gal.

I’ve been designing visually delicious things for 10+ years, and for the last 4, I’ve been deep in the world of app and web design buttons, flows, pixel-perfect screens, the works.

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But design is only half my story.

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Writing? That’s my forever love affair.
I’ve been telling stories since I could hold a pen - funny things that happened to me, little rants, quiet thoughts. I’d read them out loud to anyone who’d listen (and even to people who wouldn’t). Turns out, that voice? It sells.

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Most recently, I was leading a creative team at a jewelry e-commerce brand writing, designing, optimizing every little pixel and phrase. That’s where I got obsessed with conversion content and the psychology behind every click. Why people choose this necklace over that one. Why words = sales.

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Now? I’m doing it for more than one store.
Because why should only one brand get all the fun?

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I’m officially freelancing full-time - building brands, writing their stories, and designing digital experiences that look good and perform even better. (And yes, I still work with that same e-commerce brand - just now as a proud, independent partner.)